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The Widget Test

When applying for the Micro Coaches Training Course, each Micro Coach identifies the two or three top skills they use in their business. We check these using our Widget Test.

The Widget Test looks at the skills that each Micro Coach plans to offer, and compares them to the goods, products and services (the Widget) of the business that the Micro Coach runs. Where the skill is the same or very similar to the Widget, it is not suitable for Micro Coaches. For instance, a Web Designer does not offer "using a web site to attract customers" as her Micro Coaches skill, as that is her Widget (the service she normally sells). She could however, offer "attracting new customers through networking", or "managing creative staff" as her Micro Coaches skill, as those are the skills she uses to make her business successful.

Micro Coaches has been devised to offer and facilitate peer-to-peer business skills transfer. It is not a channel to sell the services and products of a business, but rather to help businesses transfer and share the skills that they use in the day to day running of their business - the skills they use to make their business successful, not the product or service that they sell as their business.

Why are there Excluded Businesses?

For some businesses, the Micro Coaches skills they offer will always be very similar to the skills that they sell as their product or service. These businesses are Business Support or Business Advice, Performance Coaching  or Life Coaching, and individuals applying from these businesses are excluded from becoming Micro Coaches.

They are not excluded from purchasing or benefitting from Micro Coaches sessions.

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